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7.4 Overcome cultural barriers, High risk of Impementation failure, Helen Margetts and Their model, Helen Margetts argued that Cultural Barriers, Visionary leadership with High risk, Incentives may breakdown Cultural Barriers, Their model differs from Concept-reality perspective, Helen Margetts argued that Incentives, Managers and should foster Better attitudes, Cultural Barriers are major cause of Impementation failure, Managers should tackle Cultural Myths