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Chuck Winship Discusses Background of Maple Syrup Business

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Chuck Winship - Interview - Sugarbush Hollow


Chuck Winship Bio

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Winship01_backgroundInformation

Maple syrup farm, you know, to produce maple syrup at least is the raw product but, from that maple syrup is the maple creams, the maple sugars, as well as the liquid maple syrups. So, that's our product array once in a while I add a few things like baskets, gift baskets, those types of things but, it's still principally, it's a commodity. I'm selling a finished product, and I try to retail it all rather than wholesale, or as we call it in the vernacular, put it in a barrel and sell it, do it that way. So, my customers are typically the end users and I will wholesale to retailers and I also put syrup into bulk and that's the syrup that I would find off flavor, off taste, off whatever. That goes into the bulk market where it's used for other varieties other than maple syrup because I don't sell that as a commercial grade of syrup or consumer grade of syrup. In terms of number of employees, I am the employee but, there's a number of people that like to work, my wife, my brother, my sister, my kids, neighbors, friends. When it comes time to do some work, people show up, which is the fun part of this thing, it's a community. And I use the word Community Saphouse or Community Sugar Shack on this whole thing so, this is a community and I have no idea who could show up, it could be anybody who shows up when we start this thing going. So, that's the fun part, that's the fun part of the game and that's true for the whole industry so, in terms of numbers of employees, you know, distributors on the street, sales reps on the streets, or somebody packaging syrup, you're looking at him. But, there's a lot of people that put in a lot of work.