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This Concept Map, created with IHMC CmapTools, has information related to: 122ArgIntro, ethos i.e. trust, value appeal especially to the heart, Claims and to persuade, pathos i.e. the heart, Argumentative Writers use Rhetorical Appeals, Argumentative Writers use Claims, causal i.e. X causes Y, Rhetorical Appeals to ethos, policy i.e. X should/ should not, Rhetorical Appeals to logos, value i.e. X = good/bad, factual appeal especially to the mind, Claims and Rhetorical Appeals, Claims such as policy, Claims such as value, logos i.e. the mind, value appeal especially to trust, Claims such as factual, Rhetorical Appeals to pathos, Claims such as causal