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The Concept Map you are trying to access has information related to:
Product strategy defined using quadrants of Ansoff matrix, 2. Dynamically- continuous (significant) innovation requires some adaptation in Consumer behaviour, Concept test Product development Product/service testing, Corporate strategy review of ? Cannibalism, Corporate strategy review of ? Production capabilities, Corporate strategy review of ? Match with existing ranges, Corporate strategy review of ? Financial performance, Innovation could be Organisational structure and control innovation, Innovation could be Process innovation, Innovation could be Product innovation, Product development Product/service testing Test marketing, Product development Product/service testing is like, 2. Dynamically- continuous (significant) innovation reactive to Changes in marketplace, 1. Continuous (regular,incremental ) innovation reactive to Changes in marketplace, 3. Discontinuous (totally new) innovation proactive to Changes in marketplace, 1. Continuous (regular,incremental ) innovation has no new requirements of Consumer behaviour, Product/service testing is like Concept test, Risk associated with Product strategy, Ansoff matrix illustrates the degrees of Risk, Product positioning map includes Your position, Product positioning map includes Competitors positions, Product positioning map includes Customer segment/cluster, 'Product churning' is an alternative approach to Concept test, Innovation categorised as 1. Continuous (regular,incremental ) innovation, Innovation categorised as 3. Discontinuous (totally new) innovation, Innovation categorised as 2. Dynamically- continuous (significant) innovation, 3. Discontinuous (totally new) innovation requires complete change in Consumer behaviour, Product positioning map defined in Dimensions important for customers