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c1-KSF, Shoprite/Checkers focus on Low Price, Market segment(s) is Low Income, Low Price from the Supplier, Low Price is a specific Market segment(s), Customer is Low Income, Market segment(s) need basic Item, Market segment(s) low on Maslow Hierarchy, Market segment(s) is very sensitive for Price, Market segment(s) response good to Promotion, Shoprite/Checkers largest in Africa