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search wars, plans to acquire search provider inktomi, restate thesis, farewell to friendliness, goodbye google, potential effect and or implications to society, digital technology behind the issue, just beginning, define what is going on, evidence 2, half a loaf, evidence 1, answer question with opinion, who is going to win the search war, developing own algorithmic search engine, yahoo dumped longtime partner google, patents raise stakes in search wars, b. builds up to the last sentence, finish, new phase in the battle for web search supremacy, overview of potential or current controversy and implications, yahoo's partners, describe the application to society, impact, thesis, bidding for a patent win, evidence 3, a. grabs the readers attention, search patents, expected shares, conclusion, search wars heat up, stronger, search wars