10) HOW SOLUTIONS MIGHT BE TESTED AND/OR IMPLEMENTED Suppose lower taxes were to give you: that "highest good" (the highest benefit one could get by 'chunking up' the benefits). How do you feel about increasing taxes. Suppose lower taxes gives you: the lowest good (chunking up the negative elements from the part that cares about this issue). How do you feel about increasing taxes. Considering these two perspectives, and a 'best case' scenario, how do you feel about increasing taxes? Essentially, we have the conscious elements of the mind (the semantic portion) distracted while we access the remaining elements of the brain to make determinations that would more clearly reflect what an individual would say if they weren't analyzing the question from the beginning. ---- So, we capitalize on the way the brain functions, by using survey questions that circumvent typical biases that are prevalent in the response to critical and conflicting social issues to obtain 'truer' measures of political attitude and preferences