dalton, beck & huckfeldt 1998 media provides political cues and framing price & zaller 1993 reception of news is prerequisite for media-induced opinion change; simple exposure to news media (even if recall is low) is enough to produce attitudinal effects graber 2002 Media helps integrate and homogenize society media have a direct influence on the public by reinforcing partisan predispositions or persuading voters to support particular candidates: Bartels 1993 Noelle-Neumann 1984 Zaller 1996 Political environmental factors (media, campaign spending, voter fatigue, etc.) play an important role in voter awareness of political issues; these factors may in fact be more important than individual-level factors. --NICHOLSON Exposure to misleading statements about Social Security causes citizens to have misleading assumptions regarding the program's future. --JERIT & BARABAS 2003 media affect what factors to consider in judging the candidates by the way they present the topics of the campaign: Iyengar 1991 Iyengar and Kinder 1987 Patterson 1993 Journalists have long been known as producers rather than merely gatekeepers of critical discourse about election campaigns: Capella & Jamieson, 1997 Fallows, 1996 Patterson, 1993