WHY DECISION-MAKING MATTERS IN POLITICAL MEASURES

individuals may be internally conflicted about political matters:
Hochschild, 1981

irrelevant factors play a role in perceptions and decision process:
Schuman and Presser 1981
Kahneman et al. 1982
Molenaar 1982
Converse and Presser 1986
Petty et al. 1987

Political thinking revolves around 'heuristics':
Chaiken, Liberman, & Eagly, 1989
Tversky & Kahneman, 1974

attitudinal considerations do not always exist independently in the mind and instead change their weight and meaning in order to fit with the most coherent group of considerations
Spellman and Holyoak, 1993
Shultz & Lepper, 1995
Holyoak & Simon, 1999

framing works through memory-based processes:
Nelson and Willey 2001
Lupia 1994
Magleby 1984

heuristic decision-making:
Popkin
Sniderman, Brody, and Tetlock
Lodge and McGraw
citizens' inability to understand and resolve goal conflicts:
Buchanan and Wagner 1977
Citrin 1979
Free and Cantril 1967
Ladd 1979
Modigliani and Modigliani 1987
Mueller 1963
Sears and Citrin 1982
Welch 1985 and Wilson 1983