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The Concept Map you are trying to access has information related to:
factual claims i.e. statements s/he claims to be true, appeals to readers' hearts, appeals to readers' trust, appeals to readers' minds, claims such as factual claims, claims such as policy claims, claims such as causal claims, claims such as value claims, persuade readers of claims, persuade readers through appeals, causal claims i.e. claims that one thing causes another, Arguments try to persuade readers