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key markets include corporate, key markets include gov't., key markets include education, long-term may be biotech, long-term may be legal, Marketing Presentation for CmapTools is composed of competitive product analysis, Marketing Presentation for CmapTools is composed of market analysis, Marketing Presentation for CmapTools is composed of success stories, biotech requires increased knowledge assets , customer needs include innovation, customer needs include performance support, customer needs include increased knowledge assets , customer needs include new product planning, corporate represented by Proctor & Gamble, legal has geographically distributed teams, market analysis identifies opportunities, market analysis identifies customer needs, performance support is needed by geographically distributed teams, performance support is needed by project teams, performance support is needed by new employees, education can be higher ed, education can be K-12, success stories drawn from key markets, gov't. represented by Navy , gov't. represented by NASA, gov't. represented by NSA, short-term include Colombia, short-term include Panama, Proctor & Gamble used tools to improve innovation, Proctor & Gamble used tools to improve product development , opportunities are long-term, opportunities are short-term, biotech requires innovation