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Picture Imperfect organization NPPA, "The CNN Effect" What ?? the term coined to the fact that mass media can influence people�s decisions and behaviors, L.A Times What ?? A photographer took 2 photos and altered them into 1 good shot., "The CNN Effect" Reason accuracy and authenticity, NPPA code of ethics They believe that credibility is their greatest asset. And that it is wrong to alter the content of a photograph in anyway that deceives the public. , Picture Imperfect example L.A Times, NPPA what? National Press Photographers Assosciation, Picture Imperfect by Amanda Meseke, L.A Times example See right picture, A photographer took 2 photos and altered them into 1 good shot. Then what ? Once the NPPA found out, the photographer addmited too it, and he was fired