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Of course all this digital enhancment also makes television more entertaining too. While watching a football game the players profiles are creatively displayed with intense color schemes and moving icons that jump right out of the screen with lively animation. This can all be coordinated with music to really give some extra spice. The best part is that it is never the same from show to show. Even a particular show will often change their digital format. Since it is still a new technology it is simply intriging. I still remember the first time I saw a digital virtual sign on the court of a game of slam ball on television. In fact, I even remember the exact ad it was and that was years ago. I thought it was very cool. conclusion I look forward to seeing more and more digital use in television. Perhaps I will see more than I realize; becoming an everyday familiar sight. I may not even be sure if it is there or not. It really is a win win sitiuation for the netowrks, the advertisers, and the viewers. , With the advanment of digital computers and television it is hard to see where one begins and the other ends. The two are converging to change the way we see TV. In fact, one may be seeing thigs that are not really there. For example, the yellow first down line television viewers see on the football field is a computer image. Another sitiuation involves advertisments posted on any surface from a building to a basketball court. This is virtual signage, and again only those out in TV land can see it. The last scenario to consider is a on location news reporter making his/her report to appear on location but in actualality it is not shot on location. These are all little tricks to get the viewer to see exactly what the networks want you to see. These and the many other applications of digitally altered television are necessary because of the clarity they provide, their efficiency, and their entertainment value. entertainment value Of course all this digital enhancment also makes television more entertaining too. While watching a football game the players profiles are creatively displayed with intense color schemes and moving icons that jump right out of the screen with lively animation. This can all be coordinated with music to really give some extra spice. The best part is that it is never the same from show to show. Even a particular show will often change their digital format. Since it is still a new technology it is simply intriging. I still remember the first time I saw a digital virtual sign on the court of a game of slam ball on television. In fact, I even remember the exact ad it was and that was years ago. I thought it was very cool., With the advanment of digital computers and television it is hard to see where one begins and the other ends. The two are converging to change the way we see TV. In fact, one may be seeing thigs that are not really there. For example, the yellow first down line television viewers see on the football field is a computer image. Another sitiuation involves advertisments posted on any surface from a building to a basketball court. This is virtual signage, and again only those out in TV land can see it. The last scenario to consider is a on location news reporter making his/her report to appear on location but in actualality it is not shot on location. These are all little tricks to get the viewer to see exactly what the networks want you to see. These and the many other applications of digitally altered television are necessary because of the clarity they provide, their efficiency, and their entertainment value. Clarity When watching sports it can be hard to follow the game if you are not there. For example, it is not always easy or possible to see the first down markers while watching football on TV, but with the help of computers fans are able to see the first down line clearly marked across the field. Another example is poker on television which is very popular. The game is easy to follow since a digital image of what each player has in their hand appears on the side of the screen. Lastly, if an on location news reporter cannot be on location, the next best thing is to give a visual representation behind them. It makes it very clear what the reporter is talking about. If there is concen about misinforming the televison audience, then perhaps �Live VR� (visual representation) should appear at the bottom of the screen. , The other great part about digital influence in television is the efficinency it provides. First of all, advertisers are able to reach consumers best with virtual signage In �Virtual Advertising: Legal Implications for Sport� Paul Turner and Sam Cusumano bring to the readers attention research done by Pope and Voges ��the best locations for advertising messages in televised stadium events were found to be: field of play, telecast sponsorship, and ground level perimeter signs. Advertisements in commercial breaks� were found in this study to have little impact. Secondly, TV shows are able to display a lot of information quickly with ease. conclusion I look forward to seeing more and more digital use in television. Perhaps I will see more than I realize; becoming an everyday familiar sight. I may not even be sure if it is there or not. It really is a win win sitiuation for the netowrks, the advertisers, and the viewers. , When watching sports it can be hard to follow the game if you are not there. For example, it is not always easy or possible to see the first down markers while watching football on TV, but with the help of computers fans are able to see the first down line clearly marked across the field. Another example is poker on television which is very popular. The game is easy to follow since a digital image of what each player has in their hand appears on the side of the screen. Lastly, if an on location news reporter cannot be on location, the next best thing is to give a visual representation behind them. It makes it very clear what the reporter is talking about. If there is concen about misinforming the televison audience, then perhaps �Live VR� (visual representation) should appear at the bottom of the screen. conclusion I look forward to seeing more and more digital use in television. Perhaps I will see more than I realize; becoming an everyday familiar sight. I may not even be sure if it is there or not. It really is a win win sitiuation for the netowrks, the advertisers, and the viewers. , With the advanment of digital computers and television it is hard to see where one begins and the other ends. The two are converging to change the way we see TV. In fact, one may be seeing thigs that are not really there. For example, the yellow first down line television viewers see on the football field is a computer image. Another sitiuation involves advertisments posted on any surface from a building to a basketball court. This is virtual signage, and again only those out in TV land can see it. The last scenario to consider is a on location news reporter making his/her report to appear on location but in actualality it is not shot on location. These are all little tricks to get the viewer to see exactly what the networks want you to see. These and the many other applications of digitally altered television are necessary because of the clarity they provide, their efficiency, and their entertainment value. efficiency The other great part about digital influence in television is the efficinency it provides. First of all, advertisers are able to reach consumers best with virtual signage In �Virtual Advertising: Legal Implications for Sport� Paul Turner and Sam Cusumano bring to the readers attention research done by Pope and Voges ��the best locations for advertising messages in televised stadium events were found to be: field of play, telecast sponsorship, and ground level perimeter signs. Advertisements in commercial breaks� were found in this study to have little impact. Secondly, TV shows are able to display a lot of information quickly with ease. , With the advanment of digital computers and television it is hard to see where one begins and the other ends. The two are converging to change the way we see TV. In fact, one may be seeing thigs that are not really there. For example, the yellow first down line television viewers see on the football field is a computer image. Another sitiuation involves advertisments posted on any surface from a building to a basketball court. This is virtual signage, and again only those out in TV land can see it. The last scenario to consider is a on location news reporter making his/her report to appear on location but in actualality it is not shot on location. These are all little tricks to get the viewer to see exactly what the networks want you to see. These and the many other applications of digitally altered television are necessary because of the clarity they provide, their efficiency, and their entertainment value. ????