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In-Store experience Panera Bread, Einstein's, Glira Geans Starbucks rivals Starbucks Deidrich Coffee - 426 retail locations Panera Bread - 741 stores Einstein Bros - 417 stores Huge headstart on coffee market ???? Starbucks Card Duetto Visa Economy of scale - large leverage power Small business can't compete Supermarket sales More marketing resources Brand reconognition, In-Store experience Panera Bread, Einstein's, Glira Geans Starbucks rivals Starbucks Deidrich Coffee - 426 retail locations Panera Bread - 741 stores Einstein Bros - 417 stores Huge headstart on coffee market ???? Buyers: 18-34 years old Income > $75K Older and wealthier 7/10 americans drink cofee out PrePaid cards promote loyality Customers will pay $4-$5 for coffee , In-Store experience Panera Bread, Einstein's, Glira Geans Starbucks rivals Starbucks Deidrich Coffee - 426 retail locations Panera Bread - 741 stores Einstein Bros - 417 stores Huge headstart on coffee market ???? Buys direct from producing countries Hand selected bean quality Strong personal relationship with suppliers Will not franchise Real Estate representative - first mover, In-Store experience Panera Bread, Einstein's, Glira Geans Starbucks rivals Starbucks Deidrich Coffee - 426 retail locations Panera Bread - 741 stores Einstein Bros - 417 stores Huge headstart on coffee market ???? Dunkin Donuts to a degree Convient Stores: WaWa, 7-11 Caribou