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ch 7 visual imagery, Paivio's Dual Coding Theory studied by Paivio, Smythe and Yuille, Bizarre Elaborate Image are best only when Provide great deal of interaction among paired terms, Visual Images focuses on Spatial Knowledge, Mnemonic Techniques include Keyword Method, Verbal Association has effectiveness measured by Association Value, Effective Memory Code studied by Bower and Winzenz 1970, Verbal Association focuses on Verbal Knowledge, Two Types of Elaboration include Visual Images, Imagery Potential is highest for Concrete Material, Two Independent Memory Codes results in Two ways to retrieve information