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L-VIS, TV to save production time, to splice products/ads into live programming causing alteration of reality, Live Video Insertion Systems allows marketers to splice products/ads into live programming, L-VIS used for News/Media, a pattern then it is digitally inserted into that site once recognized it positions the advertising logo allowing for camera pans, zooms, and tilts for repositioning realizing that activity on the field is the main focus thus showing the players correctly on the television., Advertising for TV, L-VIS used for Advertising, News/Media allowing newscasters to be portrayed in a "live" location while actually in the studio, it positions the advertising logo allowing for camera pans, zooms, and tilts for repositioning realizing that activity on the field is the main focus thus showing the players correctly on the television. like this , Advertising during events allowing Additional Revenue