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Research Orientations, characeteristics 6 Learn about organizations first hand, Quantitative often called Natural Science Research approach, research decisions are not linear related points beauty as a criteria (Mintzberg, 1982), Research Orientations as Quantitative, characeteristics 5 Relate ideas to common sense, Research as a Craft some qualities cause-effect relationships are not clear, characeteristics 3 Design Research as a Poem, Not as a Novel, Build in Plenty of room for error and surprise good points knew knowledge means not knowing the answer in advance, Count the content of publications 1st, quantity 2nd good point individualsare known by their ideas, not by the number of their publications, Design Research as a Poem, Not as a Novel example Theory X, Theory Y