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This Concept Map, created with IHMC CmapTools, has information related to: 1963 Definition, 1963 Definition Impact Presented Theory-based view of the field., Use of terms "messages" & "media instrumentation" focus Design, 1963 Definition Impact Stimulated establishment of AECT., 1963 Definition conceptual shift emphasis on Learning rather than Instruction, Stimulated establishment of AECT. establishment of AECT Replace DAVI, 1963 Definition rationale for revising this Changes in roles & procedures of Ed tech Profesionals, 1963 Definition rationale for revising this Discussion on learning theory, Design and control learning process, 1963 Definition Impact Established notion of functions of the field., 1963 Definition rationale for revising this Def. emphasized communications theory, 1963 Definition conceptual shift Use of terms "messages" & "media instrumentation", 1963 Definition viewed as a process Developed by the Commission on Definition and Terminology of the NEA's Dept. of Audiovisual Instruction (DAVI)., Use of terms "messages" & "media instrumentation" rather than materials & machines, Design and use of messages