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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: cmap1_2, UTILITIES PLACE, MARKETING KNOWLEDGE includes COMMON SENSE KNOWLEDGE, MARKETING THOUGHT generated MARKETING KNOWLEDGE, UTILITIES are a bridge between MARKETING, MARKETING SYSTEMS SCHOOL CONSUMER BEHAVIOUR SCHOOL, UTILITIES are a bridge between ECONOMICS, SCHOOLS OF MARKETING THOUGHT MARKETING MANAGEMENT SCHOOL, 3rd PERIOD PARADIGM SHIFT 1955- 1975 4th PERIOD PARADIGM BROADENING 1975 - 2000, MACROMARKETING SCHOOL EXCHANGE SCHOOL, SCHOOLS OF MARKETING THOUGHT MARKETING COMMODITIES SCHOOL, EXCHANGE SCHOOL were influenced by 3rd PERIOD PARADIGM SHIFT 1955- 1975, MARKETING CONCEPT part of MARKETING, MARKETING created UTILITIES, 1st PERIOD PREACADEMIC MARKETING THOUGHT < 1900 2nd PERIOD TRADITIONAL APPROACH 1900 - 1955, TO PERSUADE PERSPECTIVE CUSTOMER TO BUY THE PRODUCT caused CRITICISM, EXCHANGE SCHOOL developed further in 4th PERIOD PARADIGM BROADENING 1975 - 2000, BROADENING has NEGATIVE EFFECTS, MARKETING part of PRODUCTIVE PROCESS, 2nd PERIOD TRADITIONAL APPROACH 1900 - 1955 3rd PERIOD PARADIGM SHIFT 1955- 1975, MARKETING MANAGEMENT SCHOOL MARKETING SYSTEMS SCHOOL