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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: cmap_3, consumer society is associated with marketing, materialism widespread in Western societies, relationship marketing based on relationship metaphor, hedonism seen as something more than ideology, hedonism seen as something less than addiction, hedonism means pleasure enjoyment and delight, consumerism have become metaphors for globalisation, brands and goods that represent power, motives behind customer care & loyalty programs believed to be mechanism to increase purchase behavior, human acquisitiveness can be divided into physical, relationship marketing failed to promote a more positive image for marketing, identity and meaning of life created by brands and goods, brands and goods that represent belonging to a group, consumerism have become metaphors for human acquisitiveness, relationship marketing regarded as good PR, marketing influenced by materialism, hedonism is divided into universal hedonism, relationship marketing aims to establish relationship with customers and other stakeholders, relationship metaphor emphasizes trust, 3 areas are relational rethoric employed by firms