AOL Search AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches. So, why would you use AOL Search? Primarily because you are an AOL user. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, you can search AOL and the entire web at the same time. The "external" version lacks these links. Why wouldn't you use AOL Search? If you like Google, many of Google's features such as "cached" pages are not offered by AOL Search. Getting Listed: AOL essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above . Search Engine Watch members have access to the How AOL Search Works page, which provides in-depth coverage of how AOL Search operates and why there may be subtle differences between it and Google.