Year Round Strategy To Support Youth Programs

Building Attention for Youth Serving Programs
Inner city programs help

youth move through school
and into 21st century jobs and
careers. This presentation
shows how to help those
programs attract on-going
operating resources.
See the video version at
https://youtu.be/WbuKenGB79E
Pg 1
Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net ,
This event strategy focuses on filling every high
poverty area with volunteer-based youth tutor, mentor
programs that operate during non-school hours.
While many leaders and billions of dollars focus on schools, the

Tutor/Mentor Institute, LLC focuses on the non-school hours and safe
places where youth, volunteers and extra learning are available.
Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net , Pg 2

Great Tutor/Mentor Programs Needed in
Every High Poverty Area of Chicago region
To keep kids and volunteers
connected, these resources are
Chicago needed at every tutor/mentor
region
program in the region … every
day of the year.
* volunteers
* public visibility
* operating dollars
* technology
The shaded * training/learning
areas of this
map of * leadership
Chicago are
the areas of
most
concentrated
Does your city have a map-directory
poverty. like this? Is it used to draw
resources to youth programs?
Pg 3
Most programs can’t get enough resources on their
own. They need the help of many leaders.
Every city needs leaders in every sector who take this role, not one or two high profile people.
faith business media

volunteers
dollars
college
you Talent &
technology
Elected
leader
The main idea of this presentation is to show
others actions that many people can take to support
program growth. YOU can do this!
Use personal and organizational leadership, website and communications to connect members
of your network to T/M programs in all parts of Chicago on a consistent, on-going basis, using
Internet directories as resource for finding programs. See Chicago area programs lists at
https://tutormentorexchange.net/chicago-area-program-links .
Pg 4
Our strategy is to enlist volunteers and leaders from
every industry to mentor kids to careers.
Technology Arts, Culture.
Government
Communications Religion
Education
Insurance
Healthcare
Hospitality Every tutor/mentor Science,

Math
Recreation program seeks business Engineering
partners to help in
PULLING youth To
careers
Natural Resources
Agriculture Manufacturing
Transportation
Finance, Personal & Built environment Retailing

Business Services Engineering Wholesaling
Pg 5
These slides show a flash animation created for T/MC by college
interns from South Korea. The strategy could be duplicated anywhere.
Use for
your
Planning.
This strategy
was
developed
from 1994 to
1996 and
As you view these followed thru
slides imagine how
youth in your
2015. It is
community could continued
create a similar via on-line
presentation. efforts
This was created as a Flash Animation, which is no longer available. The arrows on each
slide show to “Go” buttons, which open the next page on the animation. View the animation
in this video. https://youtu.be/WbuKenGB79E
Pg 6
These strategies worked for me
This presentation was created by Daniel F. Bassill,
based on his 35 years leading two successful volunteer-
based tutor/mentor programs in Chicago along with a
Dan Bassill
Year-End Graduation 1970s 17 year retail advertising career and four years serving
as a Loaned Executive for the United Way/Crusade of
Mercy in Chicago.
Bassill's advertising career at the Montgomery Ward

HQ in Chicago taught the importance of event
marketing campaigns that repeated annually, drawing
attention and customers to over 400 retail stores in 40
Dan and Leo Hall in 2015 states. His work at the United way showed the
They first me in 1973
importance of recruiting business leaders as advocates
and “influencers”.
This is one of more than 60 PDF essays that Bassill

has created since the 1990s to communicate strategies
that support the growth of volunteer-based tutor/mentor
programs in all high poverty areas of cities like Chicago.
See them at https://tutormentorexchange.net/library
Dan – 2023
“Haven't you had ENOUGH?”
At start of school year all tutor/mentor programs are recruiting volunteers.
The quarterly strategy

developed between
1994 and 2000,
continues to be
supported in 2021 via
on-line efforts.
Each slide shows one event in a year-round strategy intended to

draw attention, volunteers and donors.
Pg 8
Business, media, faith group communications could encourage
more volunteers to get involved in programs throughout a city.
Dozens of Chicago
tutor, mentor
programs
participated in
annual recruitment
campaign
Review event calendar at

https://tutormentorexchange.net/planning-strategies/52-calendar-of-activities
Pg 9
After volunteers have begun to get to know kids they are
looking for more ideas on what to do each week. Many
programs are still looking for more volunteers.
Future US President
was speaker and
awards presenter at
1999 conference.
Conferences were held in Chicago ever six months from May 1994 to May 2015.
Read about them at https://tutormentorexchange.net/conferences-and-online-forums
Pg 10
In February an event could be recruiting volunteers to replace those
who joined in Aug/Sept. but have not stayed involved.

An end-of-year event can celebrate work done during past year,
share best practices, and encourage process improvement into the
next school year.
Pg 12
As these events repeat from year to year they have greater impact.
Do you show your planning calendar on a website or blog article?

View this Planning Calendar - http://tinyurl.com/TMI-Planning-Calendar

This strategy can be duplicated at the individual program level, or
on a city-wide level. Do you have such a strategy?
Pg 14
See more “role of leaders” ideas at
https://tutormentorexchange.net/leadership-strategies
The goal of this campaign is

that a growing number of
people take the “YOU” role
and help draw attention and
resources to all youth-serving
programs in a city like
Chicago.
Pg 15
Tutor/Mentor programs are needed in every high poverty area. Maps can
help leaders support the growth of such programs throughout a city.
This map show volunteer-based tutor, mentor programs in Chicago. View at

https://tutormentor.blogspot.com/2020/02/help-youth-tutor-mentor-learning.html
Pg 16
A successful public awareness and resource mobilization campaign involves
many people. Everyone has a network that includes people of influence.
Pg 17
If you encourage people in your network to read http://tutormentor.blogspot.com
you help increase the number of people who support tutor/mentor programs.
Note:
tutor/mentor
program
locator no
longer
available
(2021)
See this flash presentation in video at https://youtu.be/WbuKenGB79E
Pg 18
Support Program Growth w/Year
Round Strategy from your
business, faith group, etc.
This presentation is intended to support the development of Tutor/Mentor
Connection strategies in any city where there are high concentrations of
poverty, like there is in Chicago.
View the on-line forum where I coached interns

to create visualizations like the one in these
slides. http://tutormentorconnection.ning.com
Read the weekly blogs at

http://tutormentor.blogspot.com and
http://mappingforjustice.blogspot.com
Can you make these better?

I invite volunteers and interns from many places to convert these ideas to videos and
animations. Just provide attribution.
Connect on social media. See links at
https://tutormentorexchange.net/social-media
Pg 19

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Building Attention for Youth Serving Programs

Inner city programs help

While many leaders and billions of dollars focus on schools, the

Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net , Pg 2

faith business media

Hospitality Every tutor/mentor Science,

Finance, Personal & Built environment Retailing

Bassill's advertising career at the Montgomery Ward

This is one of more than 60 PDF essays that Bassill

The quarterly strategy

Each slide shows one event in a year-round strategy intended to

Review event calendar at

Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net , Pg 11

Do you show your planning calendar on a website or blog article?

Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net , Pg 13

The goal of this campaign is

This map show volunteer-based tutor, mentor programs in Chicago. View at

See this flash presentation in video at https://youtu.be/WbuKenGB79E

View the on-line forum where I coached interns

Read the weekly blogs at

Can you make these better?

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